When selling your products online a potential customer cannot just come in, pick up your product and examine it to see if they like it before buying. They are relying on the information you provide them. And whilst the product description is a big part of this information, many customers will make up their mind whether to buy something or not based on the product photograph alone. This is why it is hugely important to provide as much information as possible in your product shots.
Here are a few simple things you can do to instantly improve your product photographs…
Get it into focus
First things first and probably most important, make sure that it is your product that is in focus. People need a clear picture of what it is you are selling.
If at all possible always use diffused natural light. A bright but cloudy day works best. Position your setup by a large window but out of direct sunlight. Make sure you turn off any other lights that are on in the room. To remove any dark shadows created by the window light you can use a white piece of card to bounce the light back onto the shadows.
Never ever use your camera flash
It produces very harsh light making your shadows very dark and lighter areas over-exposed.
Try different angles
Make sure that you photograph your product from the best angle to really show it at its best.
Get to know your camera
Find out that manual and work out how to change the white balance. You will find that this will instantly enhance your photographs and remove those yellow, red or blue tints.
Make sure that your props don’t distract the customer from the actual product. They should enhance the shot, not overpower it. Sit them in the background, even on the edge of the shot so part of the prop is cut from the image. Your product should take up more space that the props in the final cropped image.
Set the scene
Make sure that your props are relevant to your subject e.g. if you are photographing a bar of soap, use relevant props such as a soap dish and towel. Maybe even sit it on edge of the bath with a tiles wall behind. You want your customers to imagine purchasing your product, even imagining it in their home.
Use a Model
If you are selling jewellery or fashion accessories then customers like to imagine how it will look when wearing it. The easiest way to show this is by using a model. It also gives a great sense of size, whether it is a wrist with your bracelet on or a side on portrait to show how a hat will sit.
Think about cropping your photograph
Think about how your photograph will be used when you plan your shot. Does your photograph need to be square, have a 5:4 ratio? Thinking about this before you style and take your pictures will ensure they look their best after cropping.
Give these things a go and see how they will instantly improve your product photography. Remember it takes a bit of practise but you will soon see how much better your online stores can look.
Although if you are still uncomfortable with a camera we can offer product photography services – get in touch to discuss your requirements.